Lessons to Be Learned from Nation Branding
Long ago, the strategy that most nations especially the powerful nations used to use in order to get power and recognition is that they could enslave an entire nation and that is how they established their power that is no longer working these days. Nations these days also have to follow the methods that businesses use in order to be successful in their branding strategies and this is a nice move. Countries usually have different kinds of branding strategies and some of the strategies are usually very effective for example, Costa Rica is a country that focuses on tourism as its main source of income and therefore it has a lot of advertisements on TV shows to advertise its tourism and this is a brand-new strategy that can be useful for the country. There are some very crucial lessons that can be learned from nations in the world in terms of the branding strategy that they use, you can be able to get some lessons that you can use as a strategy of branding.
In some situations, countries that is very small in size and cannot even be noticed by people can only take themselves to the top in terms of a branding strategy by carefully telling the story to the world in the case that they have one and this is what is going to give them a good position in terms of branding. The hardships that people in our country may have faced and also the things that they have gone through our very good source of a story that can be compelling and that can help a nation brand itself successfully and this is a strategy that small nations may use. It is very important to note the effectiveness of telling a story because Dubai in the United Arab Emirates is a city that is known by most people in the world today and is a very big economic have in addition to the tourism industry, yet united Arab emirates were not a country past 50 years ago but they were able to tell their story successfully and now they have a big impact in the world today.
The tourism industry in Costa Rica is very big and has enjoyed a lot of success in the past and also presently because the country use one of those strategies that one may not even think of and this is taking a stereotype and turning it into a branding strategy whereby Costa Rica is known as a country that people can go to to chill and relax. This is so much such that the advertisements in this Kiss PR small country all reflects this kind of life which is known as pure life to them. A country that’s careful enough to own it’s pledges like Costa Rica definitely gets a lot of success.
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