What Designers Need To Know About Trademarking
Creative talents and branding techniques are the two aspects that make graphic design an exciting field. When a company or business needs to make a brand for themselves; they will have to consult with a graphic designer to assist them. Titles, logos, headers and other components are what encompasses the formation of a brand. Although graphic design is an exciting blend of things, it is not always fun. A graphic designer will not allow another company to use a brand that they designed earlier and that is why they have to protect them. Such instances happen when somebody tries to put across a trademark that is not theirs. However, there are steps and measures set up to ensure that there are no duplication of designs.
One of the first things that you should know about trademarking is that you should protect your brand. Your work is covered under copyright when you have put it in print. When someone steals a trademark, they can still claim innocent infringement. Therefore, it is crucial to register your trademark so that it is not used by any other person. The main objective of a trademark is to cover your brand from being spoiled when somebody tries to imitate or take your work. The strength of your business will also be maintained when you are the sole owner of a trademark. You still, have the right to say who owns the work you carried out before in case you work with various clients. There are many options to choose when you want to register your trademark, and one is through the federal process.
Whichever option you decide to do it, make sure that you use symbols to represent your design. There are basic symbols as well as those that will show when you have federally registered and there are avenues that can show you how in case you do not know. In as much as you try to prevent a copy of your trademark landing in someone else’s hands, somebody will try to swipe your design. To prevent sharing of a trademark, it is important to carry out a research of your work often times. In case your trademark has landed where it should not have; then you can cover those bases.
Experts such as an intellectual property lawyer can assist with handling of a situation where someone else is using your trademark. A lawyer will evaluate the situation and give their conclusion. To make sure that you are not caught on the wrong side, follow all the guidelines. Always design original trademarks and if you get an idea of what to do then make sure that it does not exist elsewhere.