Characteristics of an Effective Promotional Product 

A business looking to promote its brand has an endless number of promotional products to choose and with good reason. Promotional products are one of the most effective and cost-effective ways to reach customers and make a great impression. Recipients tend to keep the promotional products longer and can identify the product received such as a t-shirt, plush toy or key chain. Choosing a particular promotional product over another and slapping a logo on it is not the process of creating a meaningful connection between the brand and the people. Instead, picking a promotional product is about making it an effective promotional product. The most effective promotional product has specific characteristics to achieve the goal of connecting the brand with the people.

People Must Want the Promotional Product

Desirability is at the heart of branding via promotional products. Before picking the product, understand the company’s target audience and their needs to figure out the right promotional product. In addition, think about the location, event and/or venue where the promotion will occur. This is another indication of the target audience’s mindset. It’s no secret that people keep promotional products they like. They also keep the products because they have an immediate value such as a parent keeping a plush toy to soothe their crying child. The most useful promotional products have staying power and maximizes brand exposure.

A Promotional Product Should be Sentimental for Customers

Certain promotional products involve a memory or speak to a certain passion. This translates into a meaningful connection between the brand and customers. The positive shared experience provides recognition for the company and word of mouth. A well-designed promotional product like the ones made at Promotion Choice is another way to connect with customers. However, it is the company’s job to provide an attractive, well-designed promotional product. Customers aren’t going to walk around with promotional items that are ugly or are poorly designed. This means that the company must put some thought and effort into creating a well-designed product whether it is an apparel item or a plush toy.

Cheap-Looking Promotional Products Will Hurt Branding Efforts

Any promotional item that tears, comes a part or is poorly made will reflect negatively on the business promoting their brand. This means the product must be constructed to last. Therefore, it is important to pick a company with a history and reputation of providing well designed promotional merchandise made with high quality materials. Promotional products offer real value to a brand. Many people not familiar with a company can identify it just by its logo or brand name. Items like plush toys create a great branding opportunity. People love a cuddly stuff animal. It doesn’t matter if they gift it to a child or have it as a keepsake. That is why so many companies pick a plush animal as part of their branding efforts.